The Adviser: $elling $neakers

With over $120 billion in annual sales worldwide, the sneaker industry is an unstoppable global business. In this week-to-week The Adviser challenge, your students will put their advanced accounting learnings into practice by exploring the financial performance of some of the world’s biggest footwear manufacturers.

Over the course of 11 weeks, student teams (3-5 students) will dive into the real financial reports of a shoe company and answer a series of advanced accounting questions. One major topic is covered each week, from corporate equity to cash flow. Students will use each company's annual report (found via Internet search) to analyze the same information that managers do to make critical decisions for the likes of Nike, Under Armour and Adidas. In the end, they’ll understand the ins and outs of how these companies manage millions in assets, liabilities and equity—and maybe even feel ready to launch a sneaker brand of their own.

This activity covers:

  • Competitor Company Overview
  • Financial Statements
  • Cash & Controls, Receivables
  • Inventory
  • Long-Term Assets
  • Current Liabilities
  • Long-Term Liabilities
  • Corporate Equity
  • Cash Flow
  • Final Analysis

Click ‘Download’ on the upper right of this page to access the challenge. If you have any questions, you may contact us at