Destination: Tampa

With Cindy Cruz, Senior Manager, Automation, Business Improvement & Learning at PricewaterhouseCoopers

On the spring 2017 virtual field trip, we met up with Cindy Cruz—wife, mother and CPA—in Tampa, Florida. In her current role on the idea2innovation team at PwC, Cruz focuses on automation as a way for accountants to focus more on strategy, analysis and big-picture thinking. Continuous learning is another major aspect of the work her team does, as well as finding ways to improve operational processes. Catch Cruz’s excitement about accounting through her valuable insights and answers to real student questions. 

Topics included:

  • The importance of continuously learning, asking and watching
  • The power and influence of support networks and mentors
  • Defining and developing your personal brand
  • How important ethics are within the profession and why